From translating VI refreshes and rebrands into CRM to email design systems, one-off flow redesigns, and ongoing BAU support.
Responsive. Accessible. Dark-mode ready. Built on strategy, optimised for clarity, engagement, and conversion.
Project details have been replaced with placeholder content to protect client IP. During our call, I’ll walk you through additional samples, documentation, and system previews.
Transformed their refreshed visual identity into a scalable, modular, multilingual CRM design system.
Built a mini design system and cohesive drag-and-drop template suite delivered on a super-speedy turnaround.
End-to-end CRM transformation post-rebrand, delivering structured templates, smarter briefs, and moving away from all-image emails.
Eliminated all-image emails and introduced an accessible, modular email design system with streamlined, easy-to-update templates.
From project-based to monthly retainers, scoped to suit your brief.
Your single source of truth. A reusable library of on-brand, accessible, dark-mode-ready email modules and templates.
Sick of begging for resource to update your flows? Get your flows looking real nice and working as hard as your campaigns.
Have your BAU emails designed and built for you, all you need to do is provide the brief, give them a quick QA and hit schedule.
Here’s what my some of my wonderful clients have to say…
Question not answered here? Check the rest of the FAQs first and if you’re still unsure, feel free to get in touch.
Email Design Systems, BAU campaigns, and flows are designed in Figma, with tools such as Adobe Illustrator, Photoshop, or After Effects used where needed. Emails are then built in your chosen ESP using live text and imagery. Content blocks are mirrored from Figma for ease of use.
Most major ESPs can be supported, including Klaviyo, Salesforce, Braze, Customer.io, and Ometria. While interfaces differ, the underlying email build principles are largely the same.
As a general guide, BAU campaigns can be turned around in anything from a few hours to a few days, depending on feedback. Email Design Systems and flows typically take several weeks. Timelines are agreed upfront once the brief is reviewed and are dependent on scope and complexity.
Fill out your details via our booking page and schedule a discovery call. I know, I know. Discovery call? Yuck, am I right? Don’t worry, it isn’t a sales pitch. We’ll chat all things email, maybe even bitch about Outlook and see if we’re a good fit (again, yucky words, but it makes sense), we’ll get you booked in.
A brief outlining email requirements, copy, assets, and brand information helps ensure designs are aligned and engaging. If you need assistance with workflow or copy, we can discuss that during our call – always happy to help!
My day rate is £450 +VAT. Rolling BAU support and larger projects are scoped based on deliverables and complexity. If you’re looking for pay-per-email, you’re in the wrong place.
Emma has over 10 years experience across brand, digital, and marketing design with the last 4 years being completely CRM-focused. Having worked in-house, agency-side and freelance, she just gets in and gets it done. No hand-holding needed.
P.S. she’ll fight Outlook and dark mode so you don’t have to.
Designer first, marketer second.
No outsourcing.
No all-image emails.
Live text, always.
Human-first emails.
Accessibility from day one.
Collaboration.
Built to scale.
Meeting you where you are.
Look nice. Perform better.
No spammies. Just nice stuffs.
