PROJECTS
Do you write copy?
Support can be provided to improve or refine email copy. However, clients are typically expected to supply complete briefs, including copy. Additional copy support can be discussed and scoped where needed.
Do you do strategy?
If this refers to managing marketing calendars or defining what should be sent each month, that isn’t our focus, but we can absolutely input and join team inspiration sessions if needed. However, the design approach itself is strategic and commercially driven.
Do you build HTML emails?
Work typically follows a modular, template-based approach within the chosen ESP, with code added where needed. This allows teams to retain control and flexibility. Designs can be exported as HTML if required, with custom requests considered on a case-by-case basis.
Is there a cap on revisions?
Typically, two rounds of revisions are included. A clear sign-off process is agreed upfront to avoid unnecessary amends. Last-minute changes (such as out-of-stock product swaps) are always accommodated within the agreed workflow and deadlines.
WORKING TOGETHER
Is it just you working on our emails?
Typically, yes. Work is led by a single point of contact (me, Emma Lemon!). In some cases, trusted contractors may be brought in if required. This would always be discussed at the start of the project. This may change in the future as the aim is to build out a wider team.
Will you work set days for us?
No. nicemail® operates as a creative studio supporting multiple clients. Time is managed across the week. If dedicated or exclusive time is required, hiring an employee may be more appropriate.
Can we add you on Teams?
No — communication takes place via company email and/or Slack for more informal collaboration.
Can you write our briefs?
A structured briefing framework can be provided, but completed briefs will need to be supplied.
Do you manage our marketing calendar?
Collaboration with in-house teams or agencies is welcomed, but responsibility for calendar management sits outside of our scope of services.